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Dispatch: 'How is it that this happened to my son?'

Diego Cruz press conferenceOn Wednesday morning, outside the Los Angeles Police Department's Hollywood Division, homicide detectives and City Councilman Eric Garcetti announced a $50,000 reward for information leading to the arrests of Diego Cruz's killers.

According to authorities, 14-year-old Diego Cruz was on his way to a Sears store on Santa Monica Boulevard about 8 p.m. on Christmas Eve when he was shot. Cruz collapsed in front of the store.

"It's been difficult," his father said. "Sometimes I don't sleep much because I'm up thinking: How is it that this happened to my son?"

Anyone with information about the shooting is asked to call Hollywood detectives at (213) 972-2968.

Photo: Above, Cruz's father, Martimiano Cruz, 38, speaks with reporters about his son.

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