Jorge Alberto Reyes Jr., 23

Jorge Alberto Reyes Jr., a 23-year-old Latino, was shot and killed Sunday, Dec. 31, at 8622 Balboa Blvd. in Northridge, according to Los Angeles County coroner’s records.

Shortly after 6 p.m., officers responded to a call of shots fired and found Reyes in the parking lot of a Kentucky Fried Chicken, according to a news release from the Los Angeles Police Department.

Reyes was pronounced dead at the scene at 7 p.m., according to coroner’s records.

Investigators think Reyes and two friends drove to the KFC and the driver of the car went inside, Los Angeles Police Det. Ryan Verna said.

A Latino then approached the car and began arguing with Reyes, police said. The man punched Reyes then pulled out a gun and began firing, Verna said.

Reyes got out of the car and began running but was struck by gunfire and fell to the ground.

The suspect got into a sedan, which fled the scene. He was with a Latina, who police said is a person of interest.

Anyone with information is asked to call Valley Bureau detectives at (818) 374-1925. Those who wish to remain anonymous can call Crime Stoppers at (800) 222-8477.

Contact the Homicide Report. Follow @nicolesantacruz and @latimeshomicide on Twitter.