Martha Sanchez, 39

Martha Sanchez, a 39-year-old Latina, was fatally shot Tuesday, Sept. 17, in the 7400 block of South Broadway in Florence, according to L.A. County coroner’s records.

Sanchez was working alone at a discount store about 8:50 p.m. when a man walked in, robbed the store and shot her multiple times, police said. The attacker then ran away.

A customer found Sanchez and called for help, police said.

Paramedics took Sanchez to a hospital where she was pronounced dead at 9:40 p.m., said Ed Winter, a coroner’s spokesman.

Sanchez was a mother of five who had been married for 20 years. At a news conference one day after her death, her family tearfully pleaded for the public’s help in catching her killer.

Her daughter, Gabriela Sanchez, 18, told reporters that her mother was constantly working, and always told her children to only worry about school and making a better life.

“She always told us, don’t worry, I’m here,” Gabriela Sanchez said.

Anyone with information is asked to call the Los Angeles Police Department’s Criminal Gang Homicide Division at (213) 485-1383. Those who wish to remain anonymous can call Crime Stoppers at (800) 222-8477.

-- Nicole Santa Cruz, Ruben Vives and Robert J. Lopez